We encountered a major obstacle while designing the multi-verse experience: making it accessible to new fans while still engaging hardcore fans. With complex characters and storylines spread across various media, including TV, movies, games, and comics, there was significant complexity to navigate. To overcome this, we streamlined the experience and created enticing hooks that encouraged fans to explore the depths of the multi-verse. This allowed us to strike a balance between accessibility and depth, making the experience engaging for all fans regardless of their level of familiarity with the IP.
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