SFox.com is a crypto trading platform that primarily caters to institutional investors and pro traders. As someone with a keen interest and experience in blockchain technology and crypto, this project was an excellent opportunity to showcase my expertise. My role was to integrate the visually striking brand design created by agency Red Antler while focusing on creating a responsive site design and a seamless user experience. The core challenge was to explain the complex processes and technologies involved in cryptocurrency trading while ensuring that the site's design remained intuitive and user-friendly.
Role
Creative Direction
UI
UX
Collab
Red Antler
Simplifying complex systems
One critical element of the SFox project was finding ways to simplify the incredibly complex processes the firm utilizes to set them apart from competition. I created a series of animated diagrams for the marketing site that simply illustrated how SFox executes trades, handles order books and other key functions in a way that investors can understand.